If you are a business selling a product or service, make videos to promote yourself!
Videos can turn complex information into easily digestible content for the masses. This makes it easier to understand than text.
Businesses that use videos in social media have a 1200% chance of generating traffic. [Source: Vidico]
Many big conglomerates have in-house creative teams only tasked with producing videos. However, smaller businesses may not always have the capital or time to invest in this aspect.
Here’s where video production companies come into play. Many companies in the USA offer these services. Be it a video production company in Los Angeles or New York, you can leverage their expertise to create your brand’s videos.
So what are the key benefits of hiring? Let’s find out!
Insights: Key Benefits Of Hiring A Video Production
Enhanced Brand Storytelling
Improved Audience Engagement and Retention
Boosted Search Engine Rankings with SEO-Optimized Videos
Increased Conversion Rates and ROI
Elevating Brand Credibility and Trust
Saving Time and Resources by Outsourcing Video Production
Adaptability Across Multiple Platforms
Enhanced Brand Storytelling
How Does Professional Video Production Improve Brand Messaging?
- Crafting The Narrative: Through professional video production, you can create a compelling narrative that is essential for telling your brand’s story. With expert direction and editing, a professional video team can shape stories that resonate with viewers from start to finish.
- Brand Identity and Values: Visual elements directly reflect your brand identity and values. A professional video uses carefully chosen visuals, such as colors, styles, and imagery that are a personal touch to your brand. This visual storytelling helps create consistency across your content and reinforces what makes your brand unique.
- Emotionally Connect with Your Audience: Videos are the best way to evoke emotions and connect with audiences on a deeper level. Emotional storytelling through professional videos can combine narrative, music, and visuals to create a powerful emotional connection with viewers.
Look at Dove’s "Real Beauty" campaign. They used authentic narratives and emotional content to connect with viewers personally. The narrative was a brand that promotes self-confidence and empowerment.
Improved Audience Engagement and Retention
Engaging Your Audience with High-Quality Visual Conte
- Hook Audiences with Professionally Produced Videos: High-quality video content enhances audience engagement by captivating viewers from the start. Text-based content falls short as videos combine visuals, sound, and a narrative to watch the video till the end.
- Visual Effects To Grab Attention: To retain viewers' attention, professional videos utilize visual techniques such as dynamic editing, animation, and creative effects. With well-timed cuts and transitions the content stays fresh and engaging. Animations and creative effects can also make complex information more digestible and visually appealing.
- Promotes Sharing: How well a video is produced plays a big role in whether it will be shared on social media. High production value with professional lighting, sound design, and post-production look polished and credible. This builds trust with viewers, making them more likely to share it.
Research shows that videos can grab attention faster than text-based marketing. Viewers tend to retain 95% of a message when presented in a video compared to only 10% when reading it in text. [Source: Insivia]
A poll also showed that 79% of viewers prefer video over text-based marketing content. [Source: AiVideocut]
Boosted Search Engine Rankings with SEO-Optimized Videos
The SEO Benefits of Using Professionally Produced Video Content
- Increase Dwell Time and Reduce Bounce Rate: SEO optimization is not only limited to text-based marketing. Proper video SEO can improve a website's search engine rankings by increasing dwell time. This is the amount of time a visitor spends on a page. Videos can grab attention quickly thus keeping them on your site longer which in turn reduces bounce rates.
- Optimize Video Titles, Descriptions, and Transcripts: Professional videos need to have optimized video titles, descriptions, and transcripts with relevant keywords. Terms like "how-to," or "review," help search engines understand the content and rank it accordingly. This can also include specific keywords related to your business. Transcripts of your videos on the other hand can also enhance video SEO as it gives search engines more content to research and analyze.
- YouTube SEO Strategies: Videos should be featured in Google's search results as featured snippets. It should give the viewer direct answers to their queries. So, optimize videos for YouTube SEO through appropriate tags, keywords, and compelling thumbnails.
Increased Conversion Rates and ROI
How Do Professional Videos Drive Conversions and Business Success?
- Highlight Your Product: With professional video production, you can showcase product features, customer testimonials, and case studies. These are great ways to demonstrate your value proposition and address any customer concerns to increase conversion rates.
- Create The Perfect CTAs: Videos with clear CTAs tend to convert potential customers over other content formats. A well-placed CTA at the end of a video can direct the viewer to take the next step.
- Long-Term ROI: Investing in professional video drives traffic toward your brand in the long run. This means that your one-time investment has the potential to bring in conversions over time. This gives you a higher return on investment.
A study done by EyeView found that landing pages that have video embedded in them have an increased chance of conversions by 80%.
Elevating Brand Credibility and Trust
Why Does High-Quality Video Reflect Professionalism and Build Trust?
- Impact On Brand Perception: Professional video production uses high-quality lighting, sound, and editing. This can enhance a brand’s image by reflecting a high level of professionalism. These videos appear to be credible and trustworthy, building a positive impact on brand perception.
- Gain an Edge Over Competition: High-quality videos can help differentiate your brand from your competition. A polished video can set your brand apart and establish brand credibility.
- Build Authenticity: Customer testimonials are a great way to build authenticity and strengthen the emotional connection with your audience. These humanize the brand and help build viewers’ trust.
The story of Airbnb is an interesting one to see in this aspect.
They used professional video content which was mainly of real-life customer experiences and authentic stories. This built the brand credibility that has helped them grow into a globally recognized brand.
Saving Time and Resources by Outsourcing Video Production
Efficiency and Expertise: Why It’s Smarter to Hire Professional
- Less Time-Consuming than In-House Video Production: Creating high-quality videos in-house can be time-consuming from scratch. Planning, shooting, editing, and post-production can take time if you are new to the entire process. For smaller brands, it is best to outsource it to professionals who avoid the delays that often come with managing tasks internally.
- Industry-Standard Equipment: Professional video production companies are equipped with the best equipment and software. Sourcing this can be difficult solo as it takes a high setup cost. Professional production companies come equipped with these by default.
- Concentrate on Core Business Operations: By outsourcing video production, your team can focus on core business functions rather than getting bogged down with technical production tasks.
Adaptability Across Multiple Platforms
Creating Versatile Videos for Different Marketing Channels
- Craft Tailored Videos: Versatility is one of the biggest advantages of cross-platform video content. Professional video production companies understand how to create videos tailored for different social media channels Social media videos, website content, email campaigns, and digital ads may have the same content but their delivery will vary for the best reach.
- Optimize Videos for Platform-Specific Requirements: Different platforms have different formats, aspect ratios, and lengths that perform well. Instagram Stories need to be vertical, while YouTube videos should be horizontal. Professional video production teams are well versed in what works and what doesn't, making them the right person for the job.
- Ensures Consistent Quality: When producing videos for a professional company, they can ensure that your brand is marketed consistently through the different video formats. This is very important for brand integrity. Professionals ensure that your videos look polished and professional across websites, social media feeds, or email
If you want to see a masterclass in cross-platform marketing, check out how Nike tailors its videos to fit specific platforms.
Frequently Asked Questions (FAQs)
Why do you need a video production company?
A video production company has the expertise, professional equipment, and a streamlined process to create high-quality videos and simple ideas. These videos can better engage audiences and align with your brand strategy.
Why is a video production process important?
A proper video production process makes sure that every element, from pre-production to post-production, is carefully planned and executed. This helps deliver compelling and polished content that best meets your business vision and goals.
What are the benefits of videography?
Videography polishes storytelling, increases audience engagement, boosts SEO, drives conversions, and builds brand credibility. Through videography, you can visually convey your message to the viewers in an impactful way.
What is the goal of video production?
The primary goal of video production is to communicate a brand’s message effectively, engage the target audience, and drive business goals. These goals can range from increasing brand awareness to generating leads or boosting sales.
Still, Considering Going The Professional Route?
If you want to make a professional video for your business, check out LocalEyes video production company. Just bring an abstract idea and witness us transform into just what you want from your brand.
