Today's ecommerce industry is extremely ambitious, and beating the competition means having a strong online presence. One of the most effective ways to drive targeted traffic to your ecommerce website is through SEO. However, optimizing your website is complex, so many ecommerce businesses hire outside help.
But how do you know which ecommerce SEO agency to choose? Find out the important factors to consider when seeking an ecommerce SEO partner.
1. Duration for Results
It's a good idea to consult with experts ecommerce seo when setting goals and timelines for implementation. While it's understandable to want to see quick results, remember that effective SEO is a long-term strategy that requires commitment and adjustments.
You shouldn't have unrealistic expectations, but you should also be cautious of too attractive timelines. Maintaining clear and transparent communication regarding expected timelines can result in a fruitful collaboration.
For instance, you can’t expect your supplements business to get crazy traffic two weeks into the partnership.
2. Ecommerce SEO Mastery
You must not overlook how the ecommerce SEO agency discusses the SEO process. Avoid them if they discuss SEO abstractly, as they may not meet your needs. It would help to avoid those claiming to master Google's algorithm. Great SEO demands a deep understanding of search engine functions and necessary adjustments to keep up with Google's ever-changing algorithms.
Ecommerce SEO aims to optimize online stores to drive sales and revenue. These techniques ensure the website is visible and the products are presented engagingly, encouraging visitors to purchase.
It also ensures that the website offers a seamless customer experience that builds trust and loyalty, leading to future purchases. Ultimately, ecommerce SEO is vital because it drives revenue and provides a measurable return on investment for the business. You can get all the traffic you need, but clicks won’t mean much without sales since profit is the goal.
3. Unethical Practices
The world of SEO also has disapproved practices that you don’t want your website to be associated with. These shortcuts can include practices like keyword stuffing, purchasing links, and cloaking, all of which search engines hate.
Engaging in the mentioned practices can have serious consequences, such as demotion or penalties for your website. While some SEOs may claim access to exclusive SEO tools, they may also use Black Hat SEO techniques. These methods never benefit your website and can incur high costs if discovered, leading to business-related setbacks you don’t need.
Instead, you want an SEO who engages in white-hat SEO practices. White-hat SEO involves optimizing your website in a way that abides by the rules and regulations of search engines. This approach prioritizes the end user by providing high-quality content that is relevant and useful to the audience.
White hat SEO techniques involve keyword research and optimization, on-page optimization, and link-building. You want a strong foundation for your website that leads to long-term success by providing value to your audience.
4. Pricing
Consider how much SEOs charge for their services. Some would charge you monthly for a bundle of SEO services, while others charge based on how well they perform. If long-term SEO growth is what you're looking for, ditch the pay-per-performance structure. This is because SEO may focus on short-term gains instead of investing in sustainable strategies that boost your business continuously.
Be cautious of agencies that promise to create a certain number of backlinks every month. The quality and relevance of the backlinks that lead to your website are much more critical than the quantity.
5. History and Reviews
It wouldn't hurt to ask an eCommerce-based SEO how they increase traffic and improve search rankings. Since different ecommerce spaces have unique challenges, adaptability is important for a great agency. A quality SEO agency understands that every client brings something unique. They should be able to discuss their range of SEO strategies that result in satisfactory results.
Examining an agency's past work and case studies can give you an insight into its SEO approach and strategies. And they shouldn’t have a problem with you asking them about testimonials that speak to their service. By sharing previous success stories with clients, they showcase their importance, helping you decide whether they’re right for the job.
Hiring an eCommerce SEO is Worth it
E-commerce brands often have a lot of tasks to handle, and devising a solid plan to improve their website's search engine optimization may appear intimidating. Thankfully, partnering with an eCommerce SEO provides brands the best of both worlds.
They can delegate the responsibility of improving their website's SEO and witness the desired outcomes while saving precious time and resources.
References:
https://elkhq.com/blog/ecommerce-seo-agency
https://affise.com/blog/how-to-hire-an-seo-agency-for-ecommerce/
https://www.outerboxdesign.com/search-marketing/search-engine-optimization/seo-pricing-costs
